Danish Way of Life
In the second half of the 20th century Denmark gained a reputation for design, broad-mindedness, open-mindedness, and equal rights. With growing prosperity, consumer patterns changed, and with full employment women began to enter the labour market. The Danish welfare state was expanded with institutions influenced by the new mindset of the times, taking a different view of the individual.
Get close up to the history of modern Denmark in the Den Gamle By's town district of 1974. There are ten residences, shops, workshops, a kindergarten, and a gynecology clinic which all tell their stories about who the Danes were in 1974. See cars, bicycles, shop advertisements, mopeds, posters and signs in the streetscape, drink coffee in the tearoom, leaf through the literature of the time at the Bogcentralen paperback and comic book trade shop, and try out 1970s clothes in the commune. You can use the dial phones to call between the flats, and you can buy supplies at the mini-supermarket. In the pedestrianised street you can drop in at Poul's Radio and TV shop with prices revealing the huge investment it took to buy electronic goods at the time. During December the whole town district is decked out for Christmas 1974-style.